How music responds to the couture we see come out of the house of McCartney.
Hinted to be associated with Paul's daughter, the song written fifty years ago, "Lucy in the Sky with Diamonds" encapsulates the artistic characteristics of the designer that we now see in the present day. With countless collections and runways stretching across the globe, the designer has used this creativity to influence her designs over a twenty-one year period. Always persisting with new and exciting designs that grasp the attention of the passer-by, continuing to grow the brand and in-turn push the concept and actions of accountability and most importantly, creativity.
In recent years, the brand has come out with a collection inspired by 'The Beatles' which is currently available in-store and online. It seeks to shine light upon the designers' roots and her musical heritage. Growing up a daughter of one of the world's most influential music artists is one thing, being able to carry on the lineage and create something that's equally as beautiful is another. In this case, Stella has proven herself worthy of her father's "hand-me-downs" in the company that's after her name. Legacy is seen throughout the brand, in the name, collections and backlog and for the customer this is subconsciously known. Does it aid the growth of the business? Absolutely, but would Stella have been able to grow her own company through the medium of design and college funds without the help of her story, without a doubt.