Tommy Hilfiger Spends The Holidays With Its Extended Family

Holiday campaigns usually ask their stars to stand in front of a tree and look wistful, so it makes a welcome change that Tommy Hilfiger has spent its Winter 2026 campaign getting its circle of ambassadors and collaborators to talk instead, releasing a new video every week until Christmas in which each of them explains the particular habits that make the season feel like theirs.

The cast stretches from Travis Kelce and JISOO, the brand’s two global ambassadors, to the Spanish actor Arón Piper, the creator Quen Blackwell and the New York Knicks’ Josh Hart, along with the Liverpool players Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet, and the answers they give are a good deal more specific than anyone would expect from a fashion campaign.

Piper, it turns out, travels to the north of Spain every winter to swim in the sea without any clothes on, while Wirtz spends the holidays fighting his sister for control of the music, and Blackwell has decided that ordinary fairy lights are not enough and put on a full drone show instead. Jacquet brings the Guadeloupean music he grew up with, Hart makes a strong case for curry goat as the centrepiece of the table, and Kelce, who is spending his first Christmas as a married man, has to fit his celebrations around a game night before getting back to the comforts of home.

JISOO wins the prize for honesty by admitting that her ideal day off involves sleeping until roughly dinner time and then ordering food with the dessert timed to land at the same moment, which may be the most relatable thing a global ambassador has said all year.

The clothes are the brand’s usual preppy staples given a warmer, heavier winter treatment, and the cable knit does a lot of the work across the campaign, turning up as a lambswool crew on Szoboszlai, as the classic crew neck on JISOO, in a zip-through version that Piper wears with head-to-toe denim and in a softer wool on Blackwell. Kelce and Hart both wear the wool chore jacket, which the brand is clearly positioning as the piece of the season, and Jacquet layers a polo sweater over a striped top in a way that shows the more playful side of the collection.

The weakness of the format is that the anecdotes are so entertaining that the knitwear can start to feel like a costume for the storytelling rather than the reason for it, and with so many of the looks built on the same cable knit, the collection itself has less room to surprise than the people wearing it.

Even so, Tommy Hilfiger has always sold itself on the idea of an extended family, and a campaign built on drone shows, cold swims and late-night dessert makes that idea feel lived in. The Winter 2026 collection is available now online and in Tommy Hilfiger stores.